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How Are We Staffed Compared to Our Peers? Tips, Benchmarks, and Examples

Posted on
December 5, 2024
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Introduction

Understanding how your staffing mix compares to industry peers is a crucial step in effective workforce planning. In today’s fast-paced and competitive business environment, aligning your workforce structure with industry benchmarks can reveal inefficiencies, highlight strengths, and uncover opportunities for optimization.

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Whether you’re aiming to enhance productivity, reduce costs, or align staffing with strategic goals, comparing your workforce to peers provides actionable insights. In this blog, we will explore the following topics:

  1. Why Staffing Mix Matters
  2. Five Key Staffing Metrics to Benchmark
  3. Tips for Benchmarking Staffing Levels
  4. How to Use Staffing Benchmarks to Improve Workforce Planning
  5. Examples of Staffing Benchmark Insights in Action
  6. Challenges and Limitations of Staffing Benchmarks
  7. Best Practices for Regular Staffing Benchmarking
  8. Conclusion

Why Staffing Mix Matters

Staffing benchmarks matter because they provide a lens through which organizations can evaluate their workforce structure relative to others in their industry. By comparing staffing levels, roles, and functions with peers, businesses can identify areas of overstaffing or understaffing that may impact costs or performance.

For example, excessive staffing in back-office functions could drain resources better allocated to customer-facing roles, while understaffing in critical areas like IT or compliance could lead to inefficiencies or increased risk. Staffing comparisons also allow organizations to detect skill gaps or imbalances in employee distribution, providing a roadmap for strategic hiring or restructuring.

Furthermore, understanding staffing trends in the industry can position your organization competitively, ensuring you’re aligned with—or ahead of—market standards.

staffing mix

FIve Key Staffing Metrics to Benchmark

Staffing benchmarks become meaningful when they focus on metrics that provide a comprehensive view of workforce structure and allocation. Here are five of the most important metrics to consider:

1. Headcount by Function

This metric examines the distribution of employees across different functions, such as operations, sales, marketing, IT, and HR. Comparing your headcount ratios to peers can help pinpoint areas where resources may be misaligned.

2. Employee Distribution by Role

Analyze the mix of leadership, mid-level, and entry-level positions to assess balance. For example, an organization with too many senior roles may struggle with high costs, while too few could indicate a lack of direction or mentorship.

3. Span of Control

This measures the average number of employees reporting to each manager. A narrow span of control can suggest excessive layers of management, while a wider span might indicate lean operations that risk overburdening managers.

4. Geographic Distribution

Understanding the geographic spread of your workforce ensures that staffing aligns with operational and market needs. For multinational organizations, this metric reveals whether resources are appropriately distributed across regions.

5. Tenure and Experience Levels

Benchmarking the average employee tenure and experience levels against peers can provide insights into workforce stability and expertise. This is especially relevant for industries that rely heavily on institutional knowledge.

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Tips for Benchmarking Staffing Levels

Conducting a successful staffing benchmark requires a clear process and thoughtful analysis. Here are some tips to get started:

Gather Accurate Internal Data

Before comparing yourself to peers, ensure your internal workforce data is accurate and up-to-date. This includes headcount, organizational structure, roles, and geographic breakdowns.

Choose Relevant Comparators

Select peers that share similar characteristics with your organization, such as industry, size, or geographic footprint. This ensures your benchmarks are meaningful and actionable. Alternatively, get data from a trusted third-party data provider, such as CompanySights.

Adjust for Contextual Differences

Recognize that no two organizations are identical. Adjust for factors like market conditions, business strategy, or regional labor dynamics to make fair comparisons.

Prioritize Actionable Metrics

Focus on metrics that directly impact your business objectives. For instance, if cost reduction is a priority, span of control or function-specific headcount might be most relevant.

Collaborate Across Functions

Engage leaders from HR, finance, and department heads to ensure the data you collect is robust and the conclusions are actionable. This cross-functional approach builds consensus for any resulting changes.

staffing mix

How to Use Staffing Benchmarks to Improve Workforce Planning

Benchmarking staffing levels is just the first step; using these insights to inform decisions is where the real value lies. Here’s how staffing benchmarks can guide workforce planning:

  • Identify Areas for Reallocation: If certain functions appear overstaffed compared to peers, consider reallocating resources to underperforming or understaffed areas. For example, a company with excessive back-office staff might invest in customer-facing roles to drive revenue.
  • Optimize Management Structures: Benchmarks can reveal inefficiencies in spans of control, prompting adjustments to streamline operations. This could mean reducing unnecessary layers of management or creating more balanced team sizes.
  • Plan for Strategic Hiring: Use benchmarks to identify skill gaps or future needs. For instance, if competitors are investing heavily in data analytics teams, this could signal a strategic area to prioritize hiring.
  • Align with Business Goals: Tailor your workforce structure to support organizational objectives, whether that’s entering new markets, launching products, or achieving cost efficiencies.
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Examples of Staffing Benchmark Insights in Action

Benchmarks come to life when applied to real-world scenarios. Here are a few examples:

  1. Tech Company Restructuring R&D: A technology company reviewed headcount benchmarks and found that its R&D department was significantly overstaffed relative to peers. By reallocating resources to customer support, the company improved service levels while maintaining innovation.
  2. Retail Chain Aligning Geographic Distribution: A retail chain used geographic benchmarks to analyze staffing levels across regions. The insights led to a redistribution of employees, optimizing coverage in high-demand areas while reducing redundancies in low-performing regions.
  3. Financial Services Firm Streamlining Leadership: A financial services organization reviewed its span of control metrics and realized its leadership-to-staff ratio was too high. Simplifying its management structure resulted in faster decision-making and reduced costs without compromising oversight.
Staffing benchmarks

Challenges and Limitations of Staffing Benchmarks

While staffing benchmarks are powerful tools, they are not without challenges. One limitation is that benchmarks often reflect averages, which may not capture the unique circumstances of your organization.

For instance, companies with niche business models or innovative structures may struggle to find meaningful comparisons. Additionally, external benchmarks typically do not account for qualitative factors like culture, employee engagement, or team dynamics, which are critical to workforce effectiveness.

Lastly, there is a risk of over-relying on benchmarks and making decisions that prioritize alignment with peers over alignment with strategic goals.

Best Practices for Regular Staffing Benchmarking

To maximize the value of staffing benchmarks, incorporate them into your organization’s regular planning processes. Establish a schedule for conducting benchmarking reviews, such as annually or quarterly, to track progress and identify emerging trends.

Combine external benchmarks with internal performance data, such as productivity or engagement metrics, for a more complete picture. Communicate findings clearly to stakeholders, linking insights to broader business objectives to build support for potential changes. Finally, use benchmarks as a baseline for monitoring progress over time, ensuring that changes have the desired impact.

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Conclusion

Staffing benchmarks are a vital tool for aligning workforce structure with organizational goals. By comparing your headcount, roles, and distribution against industry peers, you gain actionable insights to drive smarter decisions.

Whether your aim is to reduce costs, enhance productivity, or position your organization competitively, regular benchmarking provides the foundation for success. With the right data, analysis, and follow-through, your organization can achieve a workforce that is not only efficient but also strategically aligned for the future.

Joel Lister-Barker
Olivia Moore
Chief of Staff

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